Hispanic Homebuyers Are Powering America’s Real Estate Market in 2025

by Scott Kaplan

Hispanic Homebuyers Are Powering America’s Real Estate Market in 2025

Across the country, and especially here in South Florida, one group is quietly shaping the future of homeownership: Hispanic buyers.
According to the National Association of Realtors, Hispanic households now represent more than one-third of all U.S. homeownership growth, fueled by rising incomes, expanding financial strength, and a deep commitment to achieving the American dream.

A Decade of Unstoppable Growth

In 2024, Hispanic homeowners reached a record 9.8 million nationwide, making up nearly half of all Hispanic households.
Data from the National Association of Hispanic Real Estate Professionals (NAHREP) shows just how significant this movement has become:

Hispanic buyers represented 51 percent of total homeownership growth over the last decade.
By 2040, they’re expected to make up 70 percent of all new homeowners nationwide.
In 2024 alone, 676,000 new Hispanic households were formed, accounting for 43 percent of all new households.
Three-quarters of those buyers purchased mid-to-high-end homes, showing strong buying power and upward mobility.

This growth is more than numbers. It’s a clear sign that Hispanic families are driving the next chapter of the U.S. real-estate market.

What’s Fueling the Trend

Education, opportunity, and family values are at the heart of this rise.
Over the past ten years, the number of Hispanic Americans earning bachelor’s degrees has nearly doubled, and average household income has climbed 67 percent — the largest jump among any demographic.
The median age of Hispanic homebuyers is just 31 years old, which means this generation is still in its prime earning and buying years.

For many families, homeownership represents more than financial success, it’s stability, pride, and a lasting gift to future generations.

The Role of Home Equity and Relocation

More than half of Hispanic household wealth now comes from home equity, with the average homeowner gaining over $180,000 in equity from price appreciation over the past decade.
Many buyers are also relocating to more affordable regions such as Florida, Texas, and other Southeastern states, markets that offer both lifestyle value and long-term appreciation potential.
In areas like Fort Lauderdale, Davie, Plantation, and Cooper City, these families are finding great schools, strong communities, and the space to build lasting roots.

Challenges Still Ahead

While the growth is impressive, barriers still exist.
Financial hurdles, higher mortgage-denial rates, and rising housing costs continue to make it harder for some to reach the finish line.
Twenty-five percent of Hispanic mortgage applicants are denied, compared to 18 percent of white applicants, often due to outdated credit models or limited access to lending resources.
Language barriers also remain a factor, as many mortgage and title documents are only available in English.

How Real-Estate Professionals Can Help

Agents who understand this growing demographic are already positioning themselves ahead of the curve.
Taking courses such as Fairhaven and Bias Override, earning the At Home With Diversity certification, and partnering with local Hispanic community groups are powerful ways to make a difference.
Providing education on credit, budgeting, and down-payment assistance programs can open doors for first-time buyers.
Supporting self-employed clients with modern tools for income verification, like Fannie Mae’s Desktop Underwriter, can also make financing more accessible.

The Bottom Line

Hispanic homebuyers aren’t just influencing the market, they’re shaping its future. Their hard work, family values, and determination are fueling the next wave of homeownership growth across the country.
Here in South Florida, we see it every day with families building equity, communities growing stronger, and new homeowners creating generational wealth one property at a time.

At Team Kaplan RE/MAX Select Group, we’re proud to help families turn their real-estate goals into reality. Because homeownership isn’t just about buying a house, it’s about building a future, one family and one neighborhood at a time.